{
  "schema_version": "1.1",
  "id": "linkedin-larger-images-38-percent-higher-ctr",
  "slug": "linkedin-larger-images-38-percent-higher-ctr",
  "url": "https://groundedkit.com/claims/linkedin-larger-images-38-percent-higher-ctr/",
  "api_url": "https://groundedkit.com/api/claims/linkedin-larger-images-38-percent-higher-ctr.json",
  "claim": "LinkedIn Sponsored Content with larger images gets up to 38% higher click-through rates",
  "commonly_cited_as": "\"Big images get 38% more clicks on LinkedIn\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "LinkedIn Marketing Solutions",
    "title": "Best Practices for Sponsored Content",
    "year": "Undated page (checked Oct. 2026)"
  },
  "quote": "Embed larger images instead of standard thumbnails. An image size of 1200 x 627 pixels is recommended. Content with larger visuals tend to get up to 38% higher CTR (click-through rates).",
  "method": "LinkedIn best-practice guidance; no study or date given. The same page advises headlines under 150 characters and descriptive copy under 70.",
  "drift": [
    "'Up to' 38%, not an average",
    "No method published",
    "Undated page; the 38% figure has no publication date"
  ],
  "interest": "LinkedIn sells the ads.",
  "safe_rephrasing": "LinkedIn's ad guidance says Sponsored Content with larger images (1200x627) gets up to 38% higher CTR; it publishes no study behind the figure.",
  "sources": [
    {
      "title": "LinkedIn — Sponsored Content best practices",
      "url": "https://business.linkedin.com/advertise/ads/best-practices/sponsored-content-tips",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Page checked Oct. 16, 2026",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}