Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Socialinsider's LinkedIn benchmarks put average engagement (per impression) at 5.20% for brand posts; document posts led at 7.00% in 2025 and 6.40% in Q3 2026 (tied with multi-image). Not comparable with follower-based rates.
What the source says
ntly averages 5.20%, providing a useful reference point as we explore which formats and strategies outperform the norm. When looking at the top-performing content format on LinkedIn, native documents have pulled ahead to claim the top spot, scoring a LinkedIn average engagement rate of 7.00% ... Native documents: The platform's most engaging format averaged an engagement rate of 6.40% over Q3 2026
Socialinsider — LinkedIn benchmarks (2026)
- Commonly cited as
- "LinkedIn has the highest engagement rate of any platform"
- True origin
- Socialinsider — LinkedIn benchmarks (2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- 2025–Q3 2026 data
- Last checked
- Method & sample
- Socialinsider analysis of LinkedIn company pages; engagement rate is calculated per impression, so it is not comparable with follower-based rates on other platforms.
- Drift between quote and source
- Per-impression engagement rate; Instagram/TikTok figures are often per follower
- Brand company pages only
- Period: 7.00% is the 2025 annual document figure; in Q3 2026 documents were 6.40%, tied with multi-image posts
- Interest
- Socialinsider sells social media analytics.