{
  "schema_version": "1.1",
  "id": "linkedin-average-engagement-rate-5-2-percent",
  "slug": "linkedin-average-engagement-rate-5-2-percent",
  "url": "https://groundedkit.com/claims/linkedin-average-engagement-rate-5-2-percent/",
  "api_url": "https://groundedkit.com/api/claims/linkedin-average-engagement-rate-5-2-percent.json",
  "claim": "LinkedIn brand posts average a 5.20% engagement rate; document posts lead at 7.00% for 2025 and 6.40% in Q3 2026",
  "commonly_cited_as": "\"LinkedIn has the highest engagement rate of any platform\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Socialinsider",
    "title": "LinkedIn benchmarks (2026)",
    "year": "2026"
  },
  "quote": "ntly averages 5.20%, providing a useful reference point as we explore which formats and strategies outperform the norm. When looking at the top-performing content format on LinkedIn, native documents have pulled ahead to claim the top spot, scoring a LinkedIn average engagement rate of 7.00% ... Native documents: The platform's most engaging format averaged an engagement rate of 6.40% over Q3 2026",
  "method": "Socialinsider analysis of LinkedIn company pages; engagement rate is calculated per impression, so it is not comparable with follower-based rates on other platforms.",
  "drift": [
    "Per-impression engagement rate; Instagram/TikTok figures are often per follower",
    "Brand company pages only",
    "Period: 7.00% is the 2025 annual document figure; in Q3 2026 documents were 6.40%, tied with multi-image posts"
  ],
  "interest": "Socialinsider sells social media analytics.",
  "safe_rephrasing": "Socialinsider's LinkedIn benchmarks put average engagement (per impression) at 5.20% for brand posts; document posts led at 7.00% in 2025 and 6.40% in Q3 2026 (tied with multi-image). Not comparable with follower-based rates.",
  "sources": [
    {
      "title": "Socialinsider — LinkedIn benchmarks",
      "url": "https://www.socialinsider.io/social-media-benchmarks/linkedin",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2025–Q3 2026 data",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}