Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Fibbler's 2026 benchmark of 1,000+ B2B advertisers found a median LinkedIn Sponsored Content CPC of $16.47, CPM of $61.41 and CTR of 0.39%.
What the source says
Click-through rate 0.17% 0.39% 0.83% Cost per click $37.33 $16.47 $6.86 Cost per thousand impressions (CPM) $98.85 $61.41 $39.86 ... more than 1,000 B2B LinkedIn advertisers, over $200 million in analyzed ad spend
Fibbler — LinkedIn Ads Benchmarks: CTR, CPC, CPM, CPL & ROAS (2026)
- Commonly cited as
- "What does a LinkedIn ad click cost?" / "LinkedIn CPC benchmark"
- True origin
- Fibbler — LinkedIn Ads Benchmarks: CTR, CPC, CPM, CPL & ROAS (2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Aug. 2025 – July 2026
- Last checked
- Method & sample
- Fibbler customer pool: 1,000+ B2B LinkedIn advertisers, $200M+ spend, ~4 billion impressions, Aug. 2025 – July 2026; medians and quartiles for Sponsored Content.
- Drift between quote and source
- Vendor dataset of its own customers, mostly B2B
- Other 2026 datasets put median CPC between about $9 and $16, so cite the source with the number
- Interest
- Fibbler sells LinkedIn ad attribution software.