{
  "schema_version": "1.1",
  "id": "linkedin-ads-median-cpc-16-47-cpm-61-41-fibbler-2026",
  "slug": "linkedin-ads-median-cpc-16-47-cpm-61-41-fibbler-2026",
  "url": "https://groundedkit.com/claims/linkedin-ads-median-cpc-16-47-cpm-61-41-fibbler-2026/",
  "api_url": "https://groundedkit.com/api/claims/linkedin-ads-median-cpc-16-47-cpm-61-41-fibbler-2026.json",
  "claim": "Median LinkedIn Sponsored Content CPC is $16.47 and CPM $61.41, with a 0.39% CTR (Fibbler, 2026)",
  "commonly_cited_as": "\"What does a LinkedIn ad click cost?\" / \"LinkedIn CPC benchmark\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Fibbler",
    "title": "LinkedIn Ads Benchmarks: CTR, CPC, CPM, CPL & ROAS (2026)",
    "year": "2026"
  },
  "quote": "Click-through rate 0.17% 0.39% 0.83% Cost per click $37.33 $16.47 $6.86 Cost per thousand impressions (CPM) $98.85 $61.41 $39.86 ... more than 1,000 B2B LinkedIn advertisers, over $200 million in analyzed ad spend",
  "method": "Fibbler customer pool: 1,000+ B2B LinkedIn advertisers, $200M+ spend, ~4 billion impressions, Aug. 2025 – July 2026; medians and quartiles for Sponsored Content.",
  "drift": [
    "Vendor dataset of its own customers, mostly B2B",
    "Other 2026 datasets put median CPC between about $9 and $16, so cite the source with the number"
  ],
  "interest": "Fibbler sells LinkedIn ad attribution software.",
  "safe_rephrasing": "Fibbler's 2026 benchmark of 1,000+ B2B advertisers found a median LinkedIn Sponsored Content CPC of $16.47, CPM of $61.41 and CTR of 0.39%.",
  "sources": [
    {
      "title": "Fibbler — LinkedIn Ads Benchmarks 2026",
      "url": "https://www.fibbler.co/blog/linkedin-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Aug. 2025 – July 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}