Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
Safe rephrasing
In 2012 HubSpot found LinkedIn referral traffic converted to leads at 2.74% versus 0.77% for Facebook; it measured website conversion, not ad performance, and is now 14 years old.
What the source says
In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
HubSpot — LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter (2012)
- Commonly cited as
- "LinkedIn generates 277% more leads than Facebook"
- True origin
- HubSpot — LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter (2012)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2012
- Data as of
- 2012 HubSpot customer data
- Last checked
- Method & sample
- HubSpot analysis of visitor-to-lead conversion on 5,000+ HubSpot customers' sites, by social referral source, 2012.
- Drift between quote and source
- Age: 2012 data
- Measured website visitor-to-lead conversion, not ads, lead volume or cost
- Newer 2025 B2B ad data shows LinkedIn leads costing more than Facebook leads
- Interest
- HubSpot sells marketing software.