{
  "schema_version": "1.1",
  "id": "linkedin-277-percent-more-effective-lead-generation",
  "slug": "linkedin-277-percent-more-effective-lead-generation",
  "url": "https://groundedkit.com/claims/linkedin-277-percent-more-effective-lead-generation/",
  "api_url": "https://groundedkit.com/api/claims/linkedin-277-percent-more-effective-lead-generation.json",
  "claim": "LinkedIn is 277% more effective for lead generation than Facebook and Twitter",
  "commonly_cited_as": "\"LinkedIn generates 277% more leads than Facebook\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HubSpot",
    "title": "LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter (2012)",
    "year": "2012"
  },
  "quote": "In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).",
  "method": "HubSpot analysis of visitor-to-lead conversion on 5,000+ HubSpot customers' sites, by social referral source, 2012.",
  "drift": [
    "Age: 2012 data",
    "Measured website visitor-to-lead conversion, not ads, lead volume or cost",
    "Newer 2025 B2B ad data shows LinkedIn leads costing more than Facebook leads"
  ],
  "interest": "HubSpot sells marketing software.",
  "safe_rephrasing": "In 2012 HubSpot found LinkedIn referral traffic converted to leads at 2.74% versus 0.77% for Facebook; it measured website conversion, not ad performance, and is now 14 years old.",
  "sources": [
    {
      "title": "HubSpot Blog — LinkedIn 277% more effective (2012)",
      "url": "https://blog.hubspot.com/blog/tabid/6307/bid/30030/linkedin-277-more-effective-for-lead-generation-than-facebook-twitter-new-data.aspx",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2012 HubSpot customer data",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}