Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Kiin Labs' 2026 benchmark (1,000+ accounts) found a median LinkedIn landing-page CTR of 0.46%, median cost per landing-page click of $14.71 and median CPM of $65.
What the source says
a good landing page click-through rate is 0.67% (median 0.46%), a good cost per landing page click is $8.37 (median $14.71), a good CPM is $36 (median $65)
Kiin Labs — LinkedIn Ads Benchmarks 2026 (updated Sept. 2026)
- Commonly cited as
- "LinkedIn ads get a 4% CTR"
- True origin
- Kiin Labs — LinkedIn Ads Benchmarks 2026 (updated Sept. 2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Sept. 8, 2025 – Sept. 7, 2026
- Last checked
- Method & sample
- Median advertiser account across 1,000+ accounts and $60M+ spend, Sept. 2025 – Sept. 2026, LinkedIn Audience Network excluded.
- Drift between quote and source
- Landing-page clicks only; LinkedIn's default CTR counts likes, comments and profile clicks and reads several times higher
- Interest
- Kiin is a LinkedIn ads agency.