{
  "schema_version": "1.1",
  "id": "kiin-linkedin-landing-page-ctr-0-46-cpm-65-2026",
  "slug": "kiin-linkedin-landing-page-ctr-0-46-cpm-65-2026",
  "url": "https://groundedkit.com/claims/kiin-linkedin-landing-page-ctr-0-46-cpm-65-2026/",
  "api_url": "https://groundedkit.com/api/claims/kiin-linkedin-landing-page-ctr-0-46-cpm-65-2026.json",
  "claim": "Median LinkedIn landing-page CTR is 0.46% and median CPM $65 (Kiin Labs, 2026)",
  "commonly_cited_as": "\"LinkedIn ads get a 4% CTR\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Kiin Labs",
    "title": "LinkedIn Ads Benchmarks 2026 (updated Sept. 2026)",
    "year": "2026"
  },
  "quote": "a good landing page click-through rate is 0.67% (median 0.46%), a good cost per landing page click is $8.37 (median $14.71), a good CPM is $36 (median $65)",
  "method": "Median advertiser account across 1,000+ accounts and $60M+ spend, Sept. 2025 – Sept. 2026, LinkedIn Audience Network excluded.",
  "drift": [
    "Landing-page clicks only; LinkedIn's default CTR counts likes, comments and profile clicks and reads several times higher"
  ],
  "interest": "Kiin is a LinkedIn ads agency.",
  "safe_rephrasing": "Kiin Labs' 2026 benchmark (1,000+ accounts) found a median LinkedIn landing-page CTR of 0.46%, median cost per landing-page click of $14.71 and median CPM of $65.",
  "sources": [
    {
      "title": "Kiin Labs — LinkedIn Ads Benchmarks 2026",
      "url": "https://kiin.co/linkedin-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Sept. 8, 2025 – Sept. 7, 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}