Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
HypeAuditor classifies 75.9% of Instagram influencers as nano (1K–10K followers), 13.6% as micro, 3.4% as mid-tier and under 1% as macro or mega.
What the source says
75.9% Nano-influencers, 1K - 10K 13.6% Micro-influencers, 10K - 50K 3.4% Mid-tier influencers, 50K - 500K 0.2% Macro-influencers, 500K - 1M 0.1% Mega-influencers
HypeAuditor — State of Influencer Marketing 2025 (report PDF)
- Commonly cited as
- "Three-quarters of influencers are nano-influencers"
- True origin
- HypeAuditor — State of Influencer Marketing 2025 (report PDF)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- 2024 data
- Last checked
- Method & sample
- HypeAuditor analysis of Instagram creator accounts in its database. ER = (likes + comments) / followers x 100. Tiers: nano 1K–10K, micro 10K–50K, mid-tier 50K–500K, macro 500K–1M, mega 1M+.
- Drift between quote and source
- Counts accounts with 1K+ followers that HypeAuditor classifies as influencers
- Interest
- HypeAuditor sells influencer analytics and discovery software.