{
  "schema_version": "1.1",
  "id": "instagram-76-percent-of-influencers-are-nano",
  "slug": "instagram-76-percent-of-influencers-are-nano",
  "url": "https://groundedkit.com/claims/instagram-76-percent-of-influencers-are-nano/",
  "api_url": "https://groundedkit.com/api/claims/instagram-76-percent-of-influencers-are-nano.json",
  "claim": "About 76% of Instagram influencers are nano-influencers (1K–10K followers); 13.6% are micro (10K–50K)",
  "commonly_cited_as": "\"Three-quarters of influencers are nano-influencers\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HypeAuditor",
    "title": "State of Influencer Marketing 2025 (report PDF)",
    "year": "2025"
  },
  "quote": "75.9% Nano-influencers, 1K - 10K 13.6% Micro-influencers, 10K - 50K 3.4% Mid-tier influencers, 50K - 500K 0.2% Macro-influencers, 500K - 1M 0.1% Mega-influencers",
  "method": "HypeAuditor analysis of Instagram creator accounts in its database. ER = (likes + comments) / followers x 100. Tiers: nano 1K–10K, micro 10K–50K, mid-tier 50K–500K, macro 500K–1M, mega 1M+.",
  "drift": [
    "Counts accounts with 1K+ followers that HypeAuditor classifies as influencers"
  ],
  "interest": "HypeAuditor sells influencer analytics and discovery software.",
  "safe_rephrasing": "HypeAuditor classifies 75.9% of Instagram influencers as nano (1K–10K followers), 13.6% as micro, 3.4% as mid-tier and under 1% as macro or mega.",
  "sources": [
    {
      "title": "HypeAuditor — State of Influencer Marketing 2025 (PDF)",
      "url": "https://hypeauditor.com/uploaded-files/state2025-web.pdf",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2024 data",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}