Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Instacart reported $297 million in advertising and other revenue for Q2 2026, up 16% and equal to 2.9% of gross transaction value.
What the source says
Advertising and other revenue of $297 million , up 16% year-over-year, representing 2.9% of GTV.
Instacart (Maplebear Inc.) — Instacart Announces Second Quarter 2026 Financial Results (Aug. 6, 2026)
- Commonly cited as
- "Instacart ads revenue"
- True origin
- Instacart (Maplebear Inc.) — Instacart Announces Second Quarter 2026 Financial Results (Aug. 6, 2026)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Quarter ended June 30, 2026
- Last checked
- Method & sample
- Instacart quarterly earnings release.
- Drift between quote and source
- 'Advertising and other' bundles ads with some non-ad revenue
- Interest
- The company reporting its own results; figures are from its earnings release.
Sources we opened
- Instacart Q2 2026 results primary