{
  "schema_version": "1.1",
  "id": "instacart-advertising-297-million-q2-2026",
  "slug": "instacart-advertising-297-million-q2-2026",
  "url": "https://groundedkit.com/claims/instacart-advertising-297-million-q2-2026/",
  "api_url": "https://groundedkit.com/api/claims/instacart-advertising-297-million-q2-2026.json",
  "claim": "Instacart's advertising and other revenue was $297 million in Q2 2026, up 16%",
  "commonly_cited_as": "\"Instacart ads revenue\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Instacart (Maplebear Inc.)",
    "title": "Instacart Announces Second Quarter 2026 Financial Results (Aug. 6, 2026)",
    "year": "2026"
  },
  "quote": "Advertising and other revenue of $297 million , up 16% year-over-year, representing 2.9% of GTV.",
  "method": "Instacart quarterly earnings release.",
  "drift": [
    "'Advertising and other' bundles ads with some non-ad revenue"
  ],
  "interest": "The company reporting its own results; figures are from its earnings release.",
  "safe_rephrasing": "Instacart reported $297 million in advertising and other revenue for Q2 2026, up 16% and equal to 2.9% of gross transaction value.",
  "sources": [
    {
      "title": "Instacart Q2 2026 results",
      "url": "https://investors.instacart.com/News/news-releases/news-details/2026/Instacart-Announces-Second-Quarter-2026-Financial-Results-08-06-2026/default.aspx",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Quarter ended June 30, 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}