Unsourced Confidence: medium
No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.
Safe rephrasing
The '$100 per 10,000 followers' rule is an anecdotal starting point; Influencer Marketing Hub's 2026 ranges put Instagram micro-creators (10K–100K) at about $100–$500+ per post.
What the source says
Several Instagram influencers interviewed by Business Insider said creators who are starting out typically charge brands $100 per 10,000 followers.
None found — anecdotal rule of thumb reported by Business Insider (2019) — Influencer sponsorship pricing (Business Insider, Nov. 2019)
- Commonly cited as
- "The going rate is $100 per 10K followers" / "one cent per follower"
- True origin
- None found — anecdotal rule of thumb reported by Business Insider (2019) — Influencer sponsorship pricing (Business Insider, Nov. 2019)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2019 (anecdote)
- Data as of
- Creator interviews, 2019
- Last checked
- Method & sample
- Anecdote from creator interviews; no rate survey or data behind it.
- Drift between quote and source
- Attribution: a starting-out heuristic, not a measured rate
- Rates vary widely by platform, format and usage rights
- Interest
- n/a