{
  "schema_version": "1.1",
  "id": "influencer-rate-100-dollars-per-10000-followers",
  "slug": "influencer-rate-100-dollars-per-10000-followers",
  "url": "https://groundedkit.com/claims/influencer-rate-100-dollars-per-10000-followers/",
  "api_url": "https://groundedkit.com/api/claims/influencer-rate-100-dollars-per-10000-followers.json",
  "claim": "Influencers charge $100 per 10,000 followers",
  "commonly_cited_as": "\"The going rate is $100 per 10K followers\" / \"one cent per follower\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "None found — anecdotal rule of thumb reported by Business Insider (2019)",
    "title": "Influencer sponsorship pricing (Business Insider, Nov. 2019)",
    "year": "2019 (anecdote)"
  },
  "quote": "Several Instagram influencers interviewed by Business Insider said creators who are starting out typically charge brands $100 per 10,000 followers.",
  "method": "Anecdote from creator interviews; no rate survey or data behind it.",
  "drift": [
    "Attribution: a starting-out heuristic, not a measured rate",
    "Rates vary widely by platform, format and usage rights"
  ],
  "interest": "n/a",
  "safe_rephrasing": "The '$100 per 10,000 followers' rule is an anecdotal starting point; Influencer Marketing Hub's 2026 ranges put Instagram micro-creators (10K–100K) at about $100–$500+ per post.",
  "sources": [
    {
      "title": "Business Insider — influencer sponsorship pricing (2019)",
      "url": "https://www.businessinsider.com/price-per-influencer-sponsorship-on-social-media-instagram-youtube-facebook-2019-11",
      "primary": false
    },
    {
      "title": "Influencer Marketing Hub — Influencer rates",
      "url": "https://influencermarketinghub.com/influencer-rates/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Creator interviews, 2019",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}