Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In Influencer Marketing Hub's 2026 survey, 45.9% of respondents used promo/discount codes to track influencer results, 26.0% affiliate links and 25.0% native shop features.
What the source says
Promo/discount codes lead adoption (45.9% of those answering), followed by affiliate links (26.0%) and native shop features (25.0%).
Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Commonly cited as
- "How do brands track influencer sales?"
- True origin
- Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Survey for 2026 planning
- Last checked
- Method & sample
- Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question; multi-select.
- Drift between quote and source
- Multi-select question; opt-in sample
- Interest
- The publisher sells influencer-marketing software and agency referrals.