{
  "schema_version": "1.1",
  "id": "imh-promo-codes-top-influencer-tracking-method-45-9-percent",
  "slug": "imh-promo-codes-top-influencer-tracking-method-45-9-percent",
  "url": "https://groundedkit.com/claims/imh-promo-codes-top-influencer-tracking-method-45-9-percent/",
  "api_url": "https://groundedkit.com/api/claims/imh-promo-codes-top-influencer-tracking-method-45-9-percent.json",
  "claim": "Promo/discount codes are the most-used way to track influencer campaigns (45.9%), ahead of affiliate links (26.0%) (Influencer Marketing Hub, 2026)",
  "commonly_cited_as": "\"How do brands track influencer sales?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Influencer Marketing Hub",
    "title": "Influencer Marketing Benchmark Report 2026",
    "year": "2026"
  },
  "quote": "Promo/discount codes lead adoption (45.9% of those answering), followed by affiliate links (26.0%) and native shop features (25.0%).",
  "method": "Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question; multi-select.",
  "drift": [
    "Multi-select question; opt-in sample"
  ],
  "interest": "The publisher sells influencer-marketing software and agency referrals.",
  "safe_rephrasing": "In Influencer Marketing Hub's 2026 survey, 45.9% of respondents used promo/discount codes to track influencer results, 26.0% affiliate links and 25.0% native shop features.",
  "sources": [
    {
      "title": "Influencer Marketing Hub — Benchmark Report 2026",
      "url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Survey for 2026 planning",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}