Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
About 70–72% of respondents to Influencer Marketing Hub's opt-in 2026 survey said they planned to raise influencer budgets by 50% or more; this is intent, not spend.
What the source says
The dominant response is a step-change investment: 72.22% of respondents expect their influencer budget to increase by 50%+ .
Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Commonly cited as
- "Brands are doubling influencer budgets"
- True origin
- Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Survey for 2026 planning
- Last checked
- Method & sample
- Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question.
- Drift between quote and source
- Planned intent, not actual spend
- Opt-in reader sample of an influencer-industry publisher
- The same report elsewhere gives 70.20% for the whole sample
- Interest
- The publisher sells influencer-marketing software and agency referrals.