{
  "schema_version": "1.1",
  "id": "imh-72-percent-expect-influencer-budgets-up-50-percent-2026",
  "slug": "imh-72-percent-expect-influencer-budgets-up-50-percent-2026",
  "url": "https://groundedkit.com/claims/imh-72-percent-expect-influencer-budgets-up-50-percent-2026/",
  "api_url": "https://groundedkit.com/api/claims/imh-72-percent-expect-influencer-budgets-up-50-percent-2026.json",
  "claim": "72% of respondents expect to increase influencer budgets by 50% or more in 2026 (Influencer Marketing Hub)",
  "commonly_cited_as": "\"Brands are doubling influencer budgets\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Influencer Marketing Hub",
    "title": "Influencer Marketing Benchmark Report 2026",
    "year": "2026"
  },
  "quote": "The dominant response is a step-change investment: 72.22% of respondents expect their influencer budget to increase by 50%+ .",
  "method": "Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question.",
  "drift": [
    "Planned intent, not actual spend",
    "Opt-in reader sample of an influencer-industry publisher",
    "The same report elsewhere gives 70.20% for the whole sample"
  ],
  "interest": "The publisher sells influencer-marketing software and agency referrals.",
  "safe_rephrasing": "About 70–72% of respondents to Influencer Marketing Hub's opt-in 2026 survey said they planned to raise influencer budgets by 50% or more; this is intent, not spend.",
  "sources": [
    {
      "title": "Influencer Marketing Hub — Benchmark Report 2026",
      "url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Survey for 2026 planning",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}