Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In Influencer Marketing Hub's 2026 survey, 65.9% of respondents expected influencer campaigns to pay back within a month (48.4% within two weeks); these are expectations, not results.
What the source says
Payback expectations are short . Among those answering, 65.9% expect payback within 1 month, including 48.4% within 2 weeks.
Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Commonly cited as
- "Most brands expect influencer ROI within a month"
- True origin
- Influencer Marketing Hub — Influencer Marketing Benchmark Report 2026
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Survey for 2026 planning
- Last checked
- Method & sample
- Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question.
- Drift between quote and source
- Expectation, not measured payback
- Self-selected readers of an influencer-marketing site
- Interest
- The publisher sells influencer-marketing software and agency referrals.