{
  "schema_version": "1.1",
  "id": "imh-66-percent-expect-influencer-payback-within-a-month",
  "slug": "imh-66-percent-expect-influencer-payback-within-a-month",
  "url": "https://groundedkit.com/claims/imh-66-percent-expect-influencer-payback-within-a-month/",
  "api_url": "https://groundedkit.com/api/claims/imh-66-percent-expect-influencer-payback-within-a-month.json",
  "claim": "65.9% of marketers expect influencer campaigns to pay back within one month",
  "commonly_cited_as": "\"Most brands expect influencer ROI within a month\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Influencer Marketing Hub",
    "title": "Influencer Marketing Benchmark Report 2026",
    "year": "2026"
  },
  "quote": "Payback expectations are short . Among those answering, 65.9% expect payback within 1 month, including 48.4% within 2 weeks.",
  "method": "Online survey of 600+ marketers and agency staff (Influencer Marketing Hub readers) for 2026 planning; percentages are among those who answered each question.",
  "drift": [
    "Expectation, not measured payback",
    "Self-selected readers of an influencer-marketing site"
  ],
  "interest": "The publisher sells influencer-marketing software and agency referrals.",
  "safe_rephrasing": "In Influencer Marketing Hub's 2026 survey, 65.9% of respondents expected influencer campaigns to pay back within a month (48.4% within two weeks); these are expectations, not results.",
  "sources": [
    {
      "title": "Influencer Marketing Hub — Benchmark Report 2026",
      "url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Survey for 2026 planning",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}