Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
IAB/PwC put US digital audio ad revenue at $8.4 billion in 2025, up 10.2%; podcasts were about $2.9 billion of that.
What the source says
Audio has continued to grow, reaching $8.4 billion in revenue in 2025, with a 10.2% YoY growth from 2024, compared to 8.5% the year prior.
IAB / PwC — Internet Advertising Revenue Report, Full-year 2025 (April 2026)
- Commonly cited as
- "Digital audio advertising is an $8 billion market"
- True origin
- IAB / PwC — Internet Advertising Revenue Report, Full-year 2025 (April 2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Full year 2025
- Last checked
- Method & sample
- PwC survey of companies selling US internet advertising, compiled for IAB.
- Drift between quote and source
- Includes streaming music and podcast ads; podcasts alone were $2.9B
- Interest
- IAB is the digital advertising industry's trade association; PwC prepares the revenue report.