{
  "schema_version": "1.1",
  "id": "iab-us-digital-audio-ad-revenue-8-4-billion-2025",
  "slug": "iab-us-digital-audio-ad-revenue-8-4-billion-2025",
  "url": "https://groundedkit.com/claims/iab-us-digital-audio-ad-revenue-8-4-billion-2025/",
  "api_url": "https://groundedkit.com/api/claims/iab-us-digital-audio-ad-revenue-8-4-billion-2025.json",
  "claim": "US digital audio ad revenue reached $8.4 billion in 2025, up 10.2% (IAB/PwC)",
  "commonly_cited_as": "\"Digital audio advertising is an $8 billion market\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "IAB / PwC",
    "title": "Internet Advertising Revenue Report, Full-year 2025 (April 2026)",
    "year": "2025"
  },
  "quote": "Audio has continued to grow, reaching $8.4 billion in revenue in 2025, with a 10.2% YoY growth from 2024, compared to 8.5% the year prior.",
  "method": "PwC survey of companies selling US internet advertising, compiled for IAB.",
  "drift": [
    "Includes streaming music and podcast ads; podcasts alone were $2.9B"
  ],
  "interest": "IAB is the digital advertising industry's trade association; PwC prepares the revenue report.",
  "safe_rephrasing": "IAB/PwC put US digital audio ad revenue at $8.4 billion in 2025, up 10.2%; podcasts were about $2.9 billion of that.",
  "sources": [
    {
      "title": "IAB/PwC Internet Advertising Revenue Report FY2025 (PDF)",
      "url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Full year 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}