Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
HypeAuditor's 2024 data show U.S. creators published 22.7% of detected Instagram sponsored posts, while Brazil had the most influencer accounts (3.8 million).
What the source says
The United States dominates Instagram influencer marketing with 22.7% of all sponsored posts, far ahead of other global markets, while Brazil leads with the highest number of influencers, totaling 3.8M and representing 15.8% of the global share.
HypeAuditor — State of Influencer Marketing 2025
- Commonly cited as
- "The US is the biggest influencer market"
- True origin
- HypeAuditor — State of Influencer Marketing 2025
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- 2024 data
- Last checked
- Method & sample
- HypeAuditor analysis of Instagram creator accounts and sponsored posts in its database, 2024.
- Drift between quote and source
- Instagram only; sponsored posts detected by HypeAuditor
- Interest
- HypeAuditor sells influencer analytics and discovery software.