{
  "schema_version": "1.1",
  "id": "hypeauditor-us-22-7-percent-of-instagram-sponsored-posts-2024",
  "slug": "hypeauditor-us-22-7-percent-of-instagram-sponsored-posts-2024",
  "url": "https://groundedkit.com/claims/hypeauditor-us-22-7-percent-of-instagram-sponsored-posts-2024/",
  "api_url": "https://groundedkit.com/api/claims/hypeauditor-us-22-7-percent-of-instagram-sponsored-posts-2024.json",
  "claim": "The U.S. accounted for 22.7% of all Instagram sponsored posts in 2024 (HypeAuditor)",
  "commonly_cited_as": "\"The US is the biggest influencer market\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HypeAuditor",
    "title": "State of Influencer Marketing 2025",
    "year": "2025"
  },
  "quote": "The United States dominates Instagram influencer marketing with 22.7% of all sponsored posts, far ahead of other global markets, while Brazil leads with the highest number of influencers, totaling 3.8M and representing 15.8% of the global share.",
  "method": "HypeAuditor analysis of Instagram creator accounts and sponsored posts in its database, 2024.",
  "drift": [
    "Instagram only; sponsored posts detected by HypeAuditor"
  ],
  "interest": "HypeAuditor sells influencer analytics and discovery software.",
  "safe_rephrasing": "HypeAuditor's 2024 data show U.S. creators published 22.7% of detected Instagram sponsored posts, while Brazil had the most influencer accounts (3.8 million).",
  "sources": [
    {
      "title": "HypeAuditor — State of Influencer Marketing 2025",
      "url": "https://hypeauditor.com/state-of-influencer-marketing-2025/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "2024 data",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}