Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
HypeAuditor's State of Influencer Marketing 2025 report (covering 2024) says 64% of marketers have worked with micro-influencers.
What the source says
Notably, 64% of marketers have worked with micro-influencers, recognizing their higher engagement rates and cost-effectiveness.
HypeAuditor — State of Influencer Marketing 2025
- Commonly cited as
- "Most brands use micro-influencers"
- True origin
- HypeAuditor — State of Influencer Marketing 2025
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025 report (2024 data)
- Data as of
- 2024 activity, reported in HypeAuditor's State of Influencer Marketing 2025
- Last checked
- Method & sample
- HypeAuditor marketer survey reported in its annual report; sample details not given next to the figure.
- Drift between quote and source
- Vendor survey; sample not stated alongside the number
- Year: the 2025 report describes 2024 activity
- Interest
- HypeAuditor sells influencer analytics software.