{
  "schema_version": "1.1",
  "id": "hypeauditor-64-percent-marketers-worked-with-micro-influencers",
  "slug": "hypeauditor-64-percent-marketers-worked-with-micro-influencers",
  "url": "https://groundedkit.com/claims/hypeauditor-64-percent-marketers-worked-with-micro-influencers/",
  "api_url": "https://groundedkit.com/api/claims/hypeauditor-64-percent-marketers-worked-with-micro-influencers.json",
  "claim": "64% of marketers have worked with micro-influencers (HypeAuditor 2025 report, 2024 data)",
  "commonly_cited_as": "\"Most brands use micro-influencers\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HypeAuditor",
    "title": "State of Influencer Marketing 2025",
    "year": "2025 report (2024 data)"
  },
  "quote": "Notably, 64% of marketers have worked with micro-influencers, recognizing their higher engagement rates and cost-effectiveness.",
  "method": "HypeAuditor marketer survey reported in its annual report; sample details not given next to the figure.",
  "drift": [
    "Vendor survey; sample not stated alongside the number",
    "Year: the 2025 report describes 2024 activity"
  ],
  "interest": "HypeAuditor sells influencer analytics software.",
  "safe_rephrasing": "HypeAuditor's State of Influencer Marketing 2025 report (covering 2024) says 64% of marketers have worked with micro-influencers.",
  "sources": [
    {
      "title": "HypeAuditor — State of Influencer Marketing 2025 (PDF)",
      "url": "https://hypeauditor.com/uploaded-files/state2025-web.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2024 activity, reported in HypeAuditor's State of Influencer Marketing 2025",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}