Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
In HubSpot's 2026 State of Marketing survey, 61% of marketers said AI is causing marketing's biggest disruption in 20 years.
What the source says
61% of marketers believe that marketing is experiencing its biggest disruption in 20 years due to AI
HubSpot — The 2026 State of Marketing Report
- Commonly cited as
- "Marketing's biggest shift in 20 years"
- True origin
- HubSpot — The 2026 State of Marketing Report
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- HubSpot survey for 2026
- Last checked
- Method & sample
- HubSpot's annual survey of marketers; the landing page does not state the sample.
- Drift between quote and source
- Opinion, not a measurement
- Interest
- HubSpot sells AI marketing software.