{
  "schema_version": "1.1",
  "id": "hubspot-61-percent-marketers-biggest-disruption-in-20-years",
  "slug": "hubspot-61-percent-marketers-biggest-disruption-in-20-years",
  "url": "https://groundedkit.com/claims/hubspot-61-percent-marketers-biggest-disruption-in-20-years/",
  "api_url": "https://groundedkit.com/api/claims/hubspot-61-percent-marketers-biggest-disruption-in-20-years.json",
  "claim": "61% of marketers believe marketing is experiencing its biggest disruption in 20 years due to AI",
  "commonly_cited_as": "\"Marketing's biggest shift in 20 years\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HubSpot",
    "title": "The 2026 State of Marketing Report",
    "year": "2026"
  },
  "quote": "61% of marketers believe that marketing is experiencing its biggest disruption in 20 years due to AI",
  "method": "HubSpot's annual survey of marketers; the landing page does not state the sample.",
  "drift": [
    "Opinion, not a measurement"
  ],
  "interest": "HubSpot sells AI marketing software.",
  "safe_rephrasing": "In HubSpot's 2026 State of Marketing survey, 61% of marketers said AI is causing marketing's biggest disruption in 20 years.",
  "sources": [
    {
      "title": "HubSpot — 2026 State of Marketing",
      "url": "https://www.hubspot.com/state-of-marketing",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "HubSpot survey for 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}