Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Kepios's analysis of 2025 GWI data puts the typical online adult at roughly 33½ hours a week on online media including streaming TV, more than half of it on social and video feeds.
What the source says
the typical online adult now spends roughly 33½ hours per week consuming all types of online media (including streaming TV), which suggests that social and video feeds now account for more than half of our connected activities.
DataReportal (Kepios), citing GWI — Digital 2026 Global Overview Report (published Oct. 2025)
- Commonly cited as
- "How much time do people spend on online media?"
- True origin
- DataReportal (Kepios), citing GWI — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- GWI Q2 2025 survey
- Last checked
- Method & sample
- GWI online survey of internet users aged 16+ (Q2 2025), as reported by Kepios/DataReportal.
- Drift between quote and source
- Kepios analysis of self-reported GWI survey data; includes streaming TV
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.