{
  "schema_version": "1.1",
  "id": "gwi-online-adults-33-5-hours-online-media-per-week",
  "slug": "gwi-online-adults-33-5-hours-online-media-per-week",
  "url": "https://groundedkit.com/claims/gwi-online-adults-33-5-hours-online-media-per-week/",
  "api_url": "https://groundedkit.com/api/claims/gwi-online-adults-33-5-hours-online-media-per-week.json",
  "claim": "The typical online adult spends about 33½ hours a week consuming online media, over half of it on social and video feeds (GWI/DataReportal)",
  "commonly_cited_as": "\"How much time do people spend on online media?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "DataReportal (Kepios), citing GWI",
    "title": "Digital 2026 Global Overview Report (published Oct. 2025)",
    "year": "2025"
  },
  "quote": "the typical online adult now spends roughly 33½ hours per week consuming all types of online media (including streaming TV), which suggests that social and video feeds now account for more than half of our connected activities.",
  "method": "GWI online survey of internet users aged 16+ (Q2 2025), as reported by Kepios/DataReportal.",
  "drift": [
    "Kepios analysis of self-reported GWI survey data; includes streaming TV"
  ],
  "interest": "DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.",
  "safe_rephrasing": "Kepios's analysis of 2025 GWI data puts the typical online adult at roughly 33½ hours a week on online media including streaming TV, more than half of it on social and video feeds.",
  "sources": [
    {
      "title": "DataReportal — Digital 2026 Global Overview Report",
      "url": "https://datareportal.com/reports/digital-2026-global-overview-report",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "GWI Q2 2025 survey",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}