Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
GWI's 2025 survey found 31.6% of online adults worldwide used a connected TV to access digital content in the past month, ahead of tablets at 28.0%.
What the source says
GWI ’s latest data indicates that 31.6 percent of online adults used a connected TV (CTV) device to access digital content at least once over the past 30 days, with that figure now well ahead of the figure for tablet devices (28.0 percent).
DataReportal (Kepios), citing GWI — Digital 2026 Global Overview Report (published Oct. 2025)
- Commonly cited as
- "CTV has overtaken tablets"
- True origin
- DataReportal (Kepios), citing GWI — Digital 2026 Global Overview Report (published Oct. 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- GWI Q2 2025 survey
- Last checked
- Method & sample
- GWI online survey of internet users aged 16+ (Q2 2025), as reported by Kepios/DataReportal.
- Drift between quote and source
- Self-reported, worldwide internet users 16+
- Interest
- DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.