{
  "schema_version": "1.1",
  "id": "gwi-31-6-percent-online-adults-use-connected-tv",
  "slug": "gwi-31-6-percent-online-adults-use-connected-tv",
  "url": "https://groundedkit.com/claims/gwi-31-6-percent-online-adults-use-connected-tv/",
  "api_url": "https://groundedkit.com/api/claims/gwi-31-6-percent-online-adults-use-connected-tv.json",
  "claim": "31.6% of online adults used a connected TV device to access digital content in the past month, more than tablets (28.0%)",
  "commonly_cited_as": "\"CTV has overtaken tablets\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "DataReportal (Kepios), citing GWI",
    "title": "Digital 2026 Global Overview Report (published Oct. 2025)",
    "year": "2025"
  },
  "quote": "GWI ’s latest data indicates that 31.6 percent of online adults used a connected TV (CTV) device to access digital content at least once over the past 30 days, with that figure now well ahead of the figure for tablet devices (28.0 percent).",
  "method": "GWI online survey of internet users aged 16+ (Q2 2025), as reported by Kepios/DataReportal.",
  "drift": [
    "Self-reported, worldwide internet users 16+"
  ],
  "interest": "DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.",
  "safe_rephrasing": "GWI's 2025 survey found 31.6% of online adults worldwide used a connected TV to access digital content in the past month, ahead of tablets at 28.0%.",
  "sources": [
    {
      "title": "DataReportal — Digital 2026 Global Overview Report",
      "url": "https://datareportal.com/reports/digital-2026-global-overview-report",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "GWI Q2 2025 survey",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}