Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Triple Whale's data for 21,000+ e-commerce brands show median Google Ads CPA of $28.14 and ROAS of 3.27 across all campaign types (Aug. 2025–July 2026).
What the source says
This analysis includes over 21,000 brands for the period of August 1, 2025 to July 31, 2026. ... CPA $28.14 $25.59 +9.96% CPM $15.35 $13.54 +13.34% CVR 3.11% 3.34% -7.02% ROAS 3.27 3.39 -3.54%
Triple Whale — Google Ads Benchmarks by Industry (Updated 2026 Data)
- Commonly cited as
- "Google Ads ROAS is about 3x"
- True origin
- Triple Whale — Google Ads Benchmarks by Industry (Updated 2026 Data)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Aug. 2025 – July 2026
- Last checked
- Method & sample
- Medians across 21,000+ e-commerce brands, all Google Ads campaign types combined (Search, Shopping, PMax, YouTube).
- Drift between quote and source
- Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers
- Medians per metric; rows are not one campaign
- Not search-only; WordStream's search benchmarks are not comparable
- Interest
- Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.