{
  "schema_version": "1.1",
  "id": "google-ads-ecommerce-median-cpm-15-roas-3-27-2026",
  "slug": "google-ads-ecommerce-median-cpm-15-roas-3-27-2026",
  "url": "https://groundedkit.com/claims/google-ads-ecommerce-median-cpm-15-roas-3-27-2026/",
  "api_url": "https://groundedkit.com/api/claims/google-ads-ecommerce-median-cpm-15-roas-3-27-2026.json",
  "claim": "Median Google Ads results for e-commerce brands: $15.35 CPM, $28.14 CPA and 3.27 ROAS",
  "commonly_cited_as": "\"Google Ads ROAS is about 3x\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Triple Whale",
    "title": "Google Ads Benchmarks by Industry (Updated 2026 Data)",
    "year": "2026"
  },
  "quote": "This analysis includes over 21,000 brands for the period of August 1, 2025 to July 31, 2026. ... CPA $28.14 $25.59 +9.96% CPM $15.35 $13.54 +13.34% CVR 3.11% 3.34% -7.02% ROAS 3.27 3.39 -3.54%",
  "method": "Medians across 21,000+ e-commerce brands, all Google Ads campaign types combined (Search, Shopping, PMax, YouTube).",
  "drift": [
    "Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers",
    "Medians per metric; rows are not one campaign",
    "Not search-only; WordStream's search benchmarks are not comparable"
  ],
  "interest": "Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.",
  "safe_rephrasing": "Triple Whale's data for 21,000+ e-commerce brands show median Google Ads CPA of $28.14 and ROAS of 3.27 across all campaign types (Aug. 2025–July 2026).",
  "sources": [
    {
      "title": "Triple Whale — Google Ads Benchmarks 2026",
      "url": "https://www.triplewhale.com/blog/google-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Aug. 2025 – July 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}