Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
GetResponse's analysis of 4.4 billion emails sent in 2023 found a 39.64% average open rate and 3.25% CTR; open rates are inflated by Apple Mail Privacy Protection.
What the source says
We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023. ... The average email open rate is 39.64% The average email click-through rate is 3.25%
GetResponse — Email Marketing Benchmarks (2023 data)
- Commonly cited as
- "Average email open rate is about 40%"
- True origin
- GetResponse — Email Marketing Benchmarks (2023 data)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2024
- Data as of
- 4.4 billion messages sent in 2023
- Last checked
- Method & sample
- Aggregate of GetResponse customers' sends in 2023 (active senders with 500+ contacts). North America: 45.30% open, 4.77% CTR.
- Drift between quote and source
- Apple Mail Privacy Protection inflates open rates since 2021
- One vendor's customers
- Interest
- GetResponse sells email marketing software.