{
  "schema_version": "1.1",
  "id": "getresponse-average-email-open-39-64-ctr-3-25-percent",
  "slug": "getresponse-average-email-open-39-64-ctr-3-25-percent",
  "url": "https://groundedkit.com/claims/getresponse-average-email-open-39-64-ctr-3-25-percent/",
  "api_url": "https://groundedkit.com/api/claims/getresponse-average-email-open-39-64-ctr-3-25-percent.json",
  "claim": "The average email open rate is 39.64% and the average click-through rate is 3.25%",
  "commonly_cited_as": "\"Average email open rate is about 40%\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "GetResponse",
    "title": "Email Marketing Benchmarks (2023 data)",
    "year": "2024"
  },
  "quote": "We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023. ... The average email open rate is 39.64% The average email click-through rate is 3.25%",
  "method": "Aggregate of GetResponse customers' sends in 2023 (active senders with 500+ contacts). North America: 45.30% open, 4.77% CTR.",
  "drift": [
    "Apple Mail Privacy Protection inflates open rates since 2021",
    "One vendor's customers"
  ],
  "interest": "GetResponse sells email marketing software.",
  "safe_rephrasing": "GetResponse's analysis of 4.4 billion emails sent in 2023 found a 39.64% average open rate and 3.25% CTR; open rates are inflated by Apple Mail Privacy Protection.",
  "sources": [
    {
      "title": "GetResponse — Email Marketing Benchmarks",
      "url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "4.4 billion messages sent in 2023",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}