Outdated Confidence: high
Source found and quoted correctly, but old enough that the market has changed.
Safe rephrasing
WordStream's 2017 data showed a 0.90% average Facebook CTR and $1.72 CPC; its 2025 benchmarks for traffic campaigns are 1.57% and $0.77, so use the newer figures with the year.
What the source says
The average click-through rate (CTR) for Facebook ads across all industries is 0.90%. ... The average cost per click (CPC) for Facebook ads across all industries is $1.72.
WordStream — Facebook Advertising Benchmarks for Your Industry (Feb. 28, 2017)
- Commonly cited as
- "Average Facebook CTR is 0.90%, CPC $1.72"
- True origin
- WordStream — Facebook Advertising Benchmarks for Your Industry (Feb. 28, 2017)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2017
- Data as of
- WordStream client data, 2017
- Last checked
- Method & sample
- Averages across WordStream client Facebook accounts in 18 industries, 2017.
- Drift between quote and source
- Age: 2017 data still circulates; WordStream's 2025 traffic-campaign figures are 1.57% CTR and $0.77 CPC
- Interest
- WordStream (LocaliQ) sells ad management services.