{
  "schema_version": "1.1",
  "id": "facebook-ads-average-ctr-0-90-cpc-1-72",
  "slug": "facebook-ads-average-ctr-0-90-cpc-1-72",
  "url": "https://groundedkit.com/claims/facebook-ads-average-ctr-0-90-cpc-1-72/",
  "api_url": "https://groundedkit.com/api/claims/facebook-ads-average-ctr-0-90-cpc-1-72.json",
  "claim": "The average Facebook ads click-through rate is 0.90% and the average cost per click is $1.72",
  "commonly_cited_as": "\"Average Facebook CTR is 0.90%, CPC $1.72\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "WordStream",
    "title": "Facebook Advertising Benchmarks for Your Industry (Feb. 28, 2017)",
    "year": "2017"
  },
  "quote": "The average click-through rate (CTR) for Facebook ads across all industries is 0.90%. ... The average cost per click (CPC) for Facebook ads across all industries is $1.72.",
  "method": "Averages across WordStream client Facebook accounts in 18 industries, 2017.",
  "drift": [
    "Age: 2017 data still circulates; WordStream's 2025 traffic-campaign figures are 1.57% CTR and $0.77 CPC"
  ],
  "interest": "WordStream (LocaliQ) sells ad management services.",
  "safe_rephrasing": "WordStream's 2017 data showed a 0.90% average Facebook CTR and $1.72 CPC; its 2025 benchmarks for traffic campaigns are 1.57% and $0.77, so use the newer figures with the year.",
  "sources": [
    {
      "title": "WordStream — Facebook advertising benchmarks (2017)",
      "url": "https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "WordStream client data, 2017",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}