Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Edison's Infinite Dial 2026 found TikTok is the platform used most often by 29% of Americans 12–34 on social media, while 40% of all U.S. social media users 12+ use Facebook most often.
What the source says
TikTok is now the most-used social media platform among Americans ages 12-34, preferred by 29% of that group. Facebook is used most often by 40% of social media users and is dominant among those 55 and older.
Edison Research — The Infinite Dial 2026
- Commonly cited as
- "Young Americans have left Facebook for TikTok"
- True origin
- Edison Research — The Infinite Dial 2026
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2026
- Data as of
- Infinite Dial 2026 survey (early 2026)
- Last checked
- Method & sample
- Nationally representative survey of Americans age 12+ by Edison Research (at SSRS), sponsored by SiriusXM Media and others. 'Used most often' is a single-choice question among social media users.
- Drift between quote and source
- 'Used most often' share, not reach
- Population: Americans 12+, social media users
- Interest
- Edison sells audio research; the study is sponsored by audio companies.