{
  "schema_version": "1.1",
  "id": "edison-tiktok-most-used-12-34-facebook-40-percent-overall-2026",
  "slug": "edison-tiktok-most-used-12-34-facebook-40-percent-overall-2026",
  "url": "https://groundedkit.com/claims/edison-tiktok-most-used-12-34-facebook-40-percent-overall-2026/",
  "api_url": "https://groundedkit.com/api/claims/edison-tiktok-most-used-12-34-facebook-40-percent-overall-2026.json",
  "claim": "TikTok is the social platform Americans 12–34 use most (29%), while Facebook is used most often by 40% of all social media users (Edison, 2026)",
  "commonly_cited_as": "\"Young Americans have left Facebook for TikTok\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Edison Research",
    "title": "The Infinite Dial 2026",
    "year": "2026"
  },
  "quote": "TikTok is now the most-used social media platform among Americans ages 12-34, preferred by 29% of that group. Facebook is used most often by 40% of social media users and is dominant among those 55 and older.",
  "method": "Nationally representative survey of Americans age 12+ by Edison Research (at SSRS), sponsored by SiriusXM Media and others. 'Used most often' is a single-choice question among social media users.",
  "drift": [
    "'Used most often' share, not reach",
    "Population: Americans 12+, social media users"
  ],
  "interest": "Edison sells audio research; the study is sponsored by audio companies.",
  "safe_rephrasing": "Edison's Infinite Dial 2026 found TikTok is the platform used most often by 29% of Americans 12–34 on social media, while 40% of all U.S. social media users 12+ use Facebook most often.",
  "sources": [
    {
      "title": "Edison Research — The Infinite Dial 2026",
      "url": "https://www.edisonresearch.com/the-infinite-dial-2026/",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Infinite Dial 2026 survey (early 2026)",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}