Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Edison's Infinite Dial 2026 found 36% of Americans 12+ used Spotify in the past month, 34% YouTube Music, 21% Pandora, 19% Amazon Music and 17% Apple Music.
What the source says
% LISTENED TO ONLINE AUDIO BRAND IN THE LAST MONTH Spotify 36 YouTube Music* 34 Pandora 21 Amazon Music 19 Apple Music 17
Edison Research at SSRS — The Infinite Dial 2026 (March 2026)
- Commonly cited as
- "Spotify vs YouTube Music reach in the US"
- True origin
- Edison Research at SSRS — The Infinite Dial 2026 (March 2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Survey January 2026
- Last checked
- Method & sample
- Nationally representative survey of 2,050 Americans 12+, January 2026.
- Drift between quote and source
- Monthly reach among all Americans 12+, not subscribers
- Interest
- n/a (research firm; study supported by SiriusXM Media).