{
  "schema_version": "1.1",
  "id": "edison-spotify-36-youtube-music-34-percent-monthly-2026",
  "slug": "edison-spotify-36-youtube-music-34-percent-monthly-2026",
  "url": "https://groundedkit.com/claims/edison-spotify-36-youtube-music-34-percent-monthly-2026/",
  "api_url": "https://groundedkit.com/api/claims/edison-spotify-36-youtube-music-34-percent-monthly-2026.json",
  "claim": "36% of Americans 12+ listened to Spotify and 34% to YouTube Music in the last month (Infinite Dial 2026)",
  "commonly_cited_as": "\"Spotify vs YouTube Music reach in the US\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Edison Research at SSRS",
    "title": "The Infinite Dial 2026 (March 2026)",
    "year": "2026"
  },
  "quote": "% LISTENED TO ONLINE AUDIO BRAND IN THE LAST MONTH Spotify 36 YouTube Music* 34 Pandora 21 Amazon Music 19 Apple Music 17",
  "method": "Nationally representative survey of 2,050 Americans 12+, January 2026.",
  "drift": [
    "Monthly reach among all Americans 12+, not subscribers"
  ],
  "interest": "n/a (research firm; study supported by SiriusXM Media).",
  "safe_rephrasing": "Edison's Infinite Dial 2026 found 36% of Americans 12+ used Spotify in the past month, 34% YouTube Music, 21% Pandora, 19% Amazon Music and 17% Apple Music.",
  "sources": [
    {
      "title": "Edison Research — The Infinite Dial 2026 presentation (PDF)",
      "url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Survey January 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}