Verified Confidence: high
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Domain Authority is a 1–100 score created by Moz to predict ranking ability; Moz itself says it is not a Google ranking factor.
What the source says
Unlike Google’s ranking algorithms, Domain Authority is not a direct ranking factor. Instead, it’s a comparative metric to evaluate your website’s search performance.
Moz — Domain Authority: What is it and how is it calculated (updated Mar. 18, 2025)
- Commonly cited as
- "Google ranks sites by Domain Authority"
- True origin
- Moz — Domain Authority: What is it and how is it calculated (updated Mar. 18, 2025)
- Type
- Reference fact: A frequently needed number or rule taken directly from a primary source (e.g. Pew, Census, IAB/PwC, FTC), with its as-of date.
- Year
- 2025
- Data as of
- Moz page updated Mar. 18, 2025
- Last checked
- Method & sample
- Moz's own description of the metric it created (a 1–100 score predicting ranking ability).
- Drift between quote and source
- DA is a third-party prediction; Google does not use it
- Interest
- Moz sells the SEO tools that compute DA.
Sources we opened
- Moz — Domain Authority primary