{
  "schema_version": "1.1",
  "id": "domain-authority-is-not-a-google-ranking-factor",
  "slug": "domain-authority-is-not-a-google-ranking-factor",
  "url": "https://groundedkit.com/claims/domain-authority-is-not-a-google-ranking-factor/",
  "api_url": "https://groundedkit.com/api/claims/domain-authority-is-not-a-google-ranking-factor.json",
  "claim": "Domain Authority is a Moz metric, not a Google ranking factor",
  "commonly_cited_as": "\"Google ranks sites by Domain Authority\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Moz",
    "title": "Domain Authority: What is it and how is it calculated (updated Mar. 18, 2025)",
    "year": "2025"
  },
  "quote": "Unlike Google’s ranking algorithms, Domain Authority is not a direct ranking factor. Instead, it’s a comparative metric to evaluate your website’s search performance.",
  "method": "Moz's own description of the metric it created (a 1–100 score predicting ranking ability).",
  "drift": [
    "DA is a third-party prediction; Google does not use it"
  ],
  "interest": "Moz sells the SEO tools that compute DA.",
  "safe_rephrasing": "Domain Authority is a 1–100 score created by Moz to predict ranking ability; Moz itself says it is not a Google ranking factor.",
  "sources": [
    {
      "title": "Moz — Domain Authority",
      "url": "https://moz.com/learn/seo/domain-authority",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Moz page updated Mar. 18, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}