Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Seer Interactive found clients cited in AI Overviews got 35% more organic and 91% more paid clicks than when not cited, while cautioning that this does not prove citation causes the lift.
What the source says
When you are cited in an AIO, you get 35% more organic clicks and 91% more paid clicks compared to when you are not cited at all. ... Important caveat: We cannot definitively prove that citation causes higher CTRs
Seer Interactive — AIO Impact on Google CTR: September 2025 Update (Nov. 4, 2025)
- Commonly cited as
- "Getting cited in AI Overviews boosts clicks"
- True origin
- Seer Interactive — AIO Impact on Google CTR: September 2025 Update (Nov. 4, 2025)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Q3 2025
- Last checked
- Method & sample
- Comparison of CTR on AIO queries where a Seer client was or wasn't cited; 42 client organizations.
- Drift between quote and source
- Correlation: Seer itself says it cannot prove citation causes higher CTR
- Agency client sample
- Interest
- Seer Interactive is a search and AI marketing agency.