{
  "schema_version": "1.1",
  "id": "cited-in-ai-overview-35-percent-more-organic-clicks",
  "slug": "cited-in-ai-overview-35-percent-more-organic-clicks",
  "url": "https://groundedkit.com/claims/cited-in-ai-overview-35-percent-more-organic-clicks/",
  "api_url": "https://groundedkit.com/api/claims/cited-in-ai-overview-35-percent-more-organic-clicks.json",
  "claim": "Brands cited in an AI Overview get 35% more organic clicks and 91% more paid clicks than those not cited",
  "commonly_cited_as": "\"Getting cited in AI Overviews boosts clicks\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Seer Interactive",
    "title": "AIO Impact on Google CTR: September 2025 Update (Nov. 4, 2025)",
    "year": "2025"
  },
  "quote": "When you are cited in an AIO, you get 35% more organic clicks and 91% more paid clicks compared to when you are not cited at all. ... Important caveat: We cannot definitively prove that citation causes higher CTRs",
  "method": "Comparison of CTR on AIO queries where a Seer client was or wasn't cited; 42 client organizations.",
  "drift": [
    "Correlation: Seer itself says it cannot prove citation causes higher CTR",
    "Agency client sample"
  ],
  "interest": "Seer Interactive is a search and AI marketing agency.",
  "safe_rephrasing": "Seer Interactive found clients cited in AI Overviews got 35% more organic and 91% more paid clicks than when not cited, while cautioning that this does not prove citation causes the lift.",
  "sources": [
    {
      "title": "Seer Interactive — AIO impact on CTR (Sept. 2025)",
      "url": "https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Q3 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}