Verified Confidence: medium
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Omnisend's 2024 customer data show automated emails (cart abandonment, welcome, browse abandonment) produced 37% of email-attributed sales from 2% of sends.
What the source says
In 2024, automated emails drove 37% of all email-generated sales. This is despite accounting for just 2% of email volume.
Omnisend — Email marketing statistics (Omnisend blog)
- Commonly cited as
- "Automated emails: 2% of sends, 37% of sales"
- True origin
- Omnisend — Email marketing statistics (Omnisend blog)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2025
- Data as of
- Omnisend customer data, 2024
- Last checked
- Method & sample
- Aggregate of Omnisend e-commerce customers' email sends and attributed orders in 2024.
- Drift between quote and source
- Attribution by the email platform; automated flows target high-intent moments (cart abandonment)
- Interest
- Omnisend sells email automation software.