{
  "schema_version": "1.1",
  "id": "automated-emails-37-percent-sales-2-percent-volume",
  "slug": "automated-emails-37-percent-sales-2-percent-volume",
  "url": "https://groundedkit.com/claims/automated-emails-37-percent-sales-2-percent-volume/",
  "api_url": "https://groundedkit.com/api/claims/automated-emails-37-percent-sales-2-percent-volume.json",
  "claim": "Automated emails drove 37% of email-generated sales while making up just 2% of email volume",
  "commonly_cited_as": "\"Automated emails: 2% of sends, 37% of sales\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Omnisend",
    "title": "Email marketing statistics (Omnisend blog)",
    "year": "2025"
  },
  "quote": "In 2024, automated emails drove 37% of all email-generated sales. This is despite accounting for just 2% of email volume.",
  "method": "Aggregate of Omnisend e-commerce customers' email sends and attributed orders in 2024.",
  "drift": [
    "Attribution by the email platform; automated flows target high-intent moments (cart abandonment)"
  ],
  "interest": "Omnisend sells email automation software.",
  "safe_rephrasing": "Omnisend's 2024 customer data show automated emails (cart abandonment, welcome, browse abandonment) produced 37% of email-attributed sales from 2% of sends.",
  "sources": [
    {
      "title": "Omnisend — Email marketing statistics",
      "url": "https://www.omnisend.com/blog/email-marketing-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Omnisend customer data, 2024",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}