Verified Confidence: low
Primary source found; it says the same thing, the scope matches, and it is reasonably current.
Safe rephrasing
Amazon says advertisers using Ads Agent see 8% lower cost per impression and 6% lower cost per acquisition than non-users; it has not published the method.
What the source says
Advertisers using Ads Agent see 8% lower cost-per-impression and 6% lower cost-per-acquisition than those that don’t use it.
Amazon — Amazon.com Announces Second Quarter Results (2026)
- Commonly cited as
- "Amazon's AI ads tool cuts CPMs 8%"
- True origin
- Amazon — Amazon.com Announces Second Quarter Results (2026)
- Type
- Stat check: A widely repeated statistic traced back to its origin.
- Year
- 2026
- Data as of
- Q2 2026
- Last checked
- Method & sample
- Company statement in its earnings release; no method, period or controls published.
- Drift between quote and source
- Users vs non-users comparison, which may reflect which advertisers adopt the tool
- Self-reported by the seller
- Interest
- Amazon promoting its own ad tool.
Sources we opened
- Amazon Q2 2026 earnings release primary